Evan Kinori is one of the most focused individuals I've worked with while shooting product photography. The pace in which we produced his library of images says a great deal about Evan Kinori's style and thoughtfulness towards quality. He has a keen understanding of his global customer base and their design expectations.
Evan Kinori's Visit Page
Recognized for extraordinary dedication to making a difference in the lives of all San Franciscans.
I had the pleasure of producing and creating a visual story for the award winners, spending a day with each Hero to learn and document more about their positive impact in our community.
The video is a behind the scenes look at the ceremony and presentation of the content, visuals produced and executed for the San Francisco General Hospital Foundation and 2016 Heroes & Hearts Luncheon at AT&T Park.
Continue below to see the selected content which appeared internally for the foundation, in printed programs at the event and online for the fundraising efforts.
Clement Yeh began working at Zuckerberg San Francisco General in 2002 as a resident in the Emergency Department after attending Stanford University. He joined the faculty at UCSF, woking full time at Zuckerberg San Francisco General. As the City's only Trauma Center, the hospital serves as the Emergency Medial Services Base Hospital, allowing Dr. Yeh to invest in his interest in pre-hospital care, working closely with San Francisco Fire Department Paramedics and Emergency Medical Technicians.
After working on various projects to improve the 911 systems, Dr. Yeh become the Medical Director for the Department of Emergency Management 911 Communications Center and in 2012, began serving as the San Francisco Fire Department Medical Director. As part of extending and improving the safety net of emergency care in the City, he has been involved in a joint project between the SFFD and the Department of Public Health that will help to improve the heath of some of San Francisco's most vulnerable patients. This program, called EMS-6, was created to meet the needs of people in San Francisco who depend on the emergency care system for almost all of their health needs by working to help avoid medical emergencies.
Officer Raphael Rockwell is a 15-year veteran of the San Francisco Police Department, a member of the SFPDs Youth and Community Engagement Unit, and is a driving force behind many of the department's outreach programs. Office Rockwell assisted Police Chief Greg Suhr with the implementation of Future Graduates, a program that has helped over 1,300 teenaged students obtain paid internships with private technology firms and City agencies. Officer Rockwell coordinates the efforts over 15 sworn officers overseeing approximately 300 student interns each summers.
Additionally, he oversees the Earth Stewards Summer Program (Garden Project), with over 250 teenage participants. The students learn to grow a variety of healthy and naturals foods - all of which are donated to Project Open Hand and other local food banks. Office Rockwell's efforts are visible in the transformation of youth who have been inspired through participation in these various programs.
Terry Saltz, Rebuild Director at Zuckerberg San Francisco General, is responsible for ensuring the successful construction completion of the beautiful new Acute Care and Trauma Center in December 2015 and upcoming patient move-in and official opening this spring. As a staff member for over 30 years and serving in his current role since 2008, Terry has overseen the design and construction of the new Acute Care and Trauma Center and has ensured that doctors, nurses and staff have necessary and critical equipment to save lives - managing a budget that represents the largest single procurement plan ever executed by the City of San Francisco. In addition to managing the complex project with ease, Terry is an outstanding ambassador for the Foundation - and constantly takes the time to share his knowledge and passion for what the new Acute Care and Trauma Center will offer patients, serving as the principal spokesperson for the project, leading staff, donors, and the community on tours of the new facility.
Despite time demands and unforeseen roadblocks, Terry has always remained optimistic and continues to lead his team confidently through problems to solutions. His commitment to bring the project to completion has been essential to its success and to the success of the foundation's Heart of Our City Capital Campaign.
Dedicated to eye and vision care at Zuckerberg San Francisco General since the 1980s, Jim began as a technician in the clinic and has played a key role in preserving and restoring the sight of thousands of patients over the years. During the HIV/AIDS epidemic, Jim was a stabilizing force of compassionate care of the epicenter of the Cytomegalovirus retinitis outbreak that caused blindness for many patients. Later, Jim was the leader and driving force behind the hospital's eye care outreach program, the Eye Van, bringing vision services to patients throughout the City who are unable to travel to Zuckerberg San Francisco General for care. Because of Jim's efforts, the Eye Van is a successful example of a public health program that delivers specialty care services to the community.
Jim constantly seeks out patients who might be having difficulties in order to personally resolve any issues and ensure they have an optimal experience. As supervisor of the clinic in the Department of Ophthalmology, Jim leads by example, mentoring and training numerous clinic staff that all develop an impressive cohesiveness and team spirit under his guidance.
Benefit's Printed Program at At&T Field Event
Images featured in printed program during event. On locations images were presented on interactive screens at AT&T field while each Heroes was introduced, spoke and recieved their award.
Copy Source: Heros & Hearts Benefit Luncheon's Event Presentation & Printed Program, San Francisco General Hospital Foundations.
So, what inspired us to build Photo Remote?
"AppleTV's Key To Changing Media Could Be Hidden In Photo Remote" - FastCoDesign
Showcasing the external communications produced for Apple TV and discussing creative/editorial strategy for the award winning visual storytelling app.
This project has allowed me to document the relationship between San Francisco's only public hospital, the anticipation for the new Acute Care & Trauma Center and influential San Francisco public figures and community members that are making history.
In Spring 2016, Zuckerberg San Francisco General Hospital's new Acute Care & Trauma center will launch a huge interactive board in the lobby with creative visuals produced and executed in 2015.
An ongoing, journalistic-type project that has lead me to produce and execute 65+ commercial portrait and editorial photography shoots for the new building’s enormous interactive wall. Located in the main entrance of the new Zuckerberg San Francisco General Hospital's Acute Care & Trauma center, launching late June 2016.
Showcasing the external communications produced and discussing my creative/editorial consulting for the award winning visual storytelling app.
It's easy to showcase the external content I produced for the app from the marketing visuals on this page but that was only part of my role as creative/editorial consultant. My contributions and responsibilities were deeply grounded internally at Storehouse.
After being a power user of Storehouse 1.0, the venture backed storytelling app contracted me to produce a variety of fast-paced, internal and external visual content through the design, development, creation and launch of publishing apps: Storehouse 2.0, Storehouse for Apple TV, Storehouse PhotoRemote. The team at Storehouse is running a 24/7 hack-a-ton when it comes to visual storytelling, and that meant development and design changes were happening numerous times a day. My goal was to provide a strategic POV as a user while testing and challenging the product's updates/deployments and continually evolving the platform-specific storytelling process.
In the evolutions of these products, I produced 290+ platform-specific, visual stories. This content served a variety of purposes: real-world use cases for brand partnerships/investors, experimental content aligned with product roadmaps, emerging devices and new media.
As the product evolved, I developed editorial guidelines, production planning, creative and art direction, story conceptualization, creation and editing of original content. I was fortunate enough to work cohesively with design, development, brand and community teams to create a valuable graphic sense and style.
Fortune Magazine for editorial: "Meet the tech industry’s China fixer"
"Erik, I wanted to introduce you to my young photographer friend Cliff who is amazing and has agreed to take your photos while you are in SF. I will let you figure out the time and place of convenience. Looking forward to seeing the result of this magic interaction." - Om Malik
When I was connected to Liam Casey by my friend Om Malik (make photographs for Om's conversation series Pico), one thing was clear – the on-location shoot experience would be paramount to the success of the production.
The evening before the shoot, Liam's VP of Communications, Claudia Ceniceros, and I put our heads together to discuss details regarding key messages to communicate, access and locations, graphic style and PCH's brand.
(Note: PCH stands for Pacific Coast Highway 1, where PCH's HQ sits in San Francisco.)
After our conversation, I knew that shooting medium format film would:
- produce the most unique and accurate images for Om's interview with Liam,
- fit elegantly within the interview's WordPress environment,
- communicate strong context aligned with PCH's brand and story,
- provide a more engaging process, allowing more quality time with Liam to study and analyze his facial features, interactions with people and the workplace environment,
- establish rapport from someone who appreciates the analog process.
As the art director & photographer in these situations, with CEO's like Liam, I try to remind myself to stay grounded and realistic – it might be the most important event happening for me that day but for C-levels, its likely to be a stressful, less enjoyable spot on their calendar. Creating a fun, professional and engaging shoot experience was the ultimate goal and that was much easier to achieve when approaching with a plan and using the right tools. In total, I carried 4 rolls of film (40 frames) spread across 2 hours dedicated to shooting with Liam.
Thankfully, Liam is a natural with an incredible personality. I hope to photograph him annually, if not more often so we can continue to make great images together.
A few months later, The New York Times asked to use the cover image for the story titled "Behind the Scenes in Luxury". The selected, final images from the shoot have appeared in numerous internal and external communication pieces for PCH International around the world.
Liam is one of the most interesting people I've photographed. At times, Liam was photographing me with one of his 3 iPhones (1 for USA, 1 for China, 1 for Ireland). When reloading another roll of film, Liam found great pleasure in shooting the below time lapse video of the process.
"Liam, Cliff is a young friend who has taught me a lot about making pictures, taking time to appreciate what we have and how to aspire for being good. I hope you can find sometime for him to come and take your photos, and capture your compassion, passion, energy for the new and quest for newer horizons." - Om Malik
Hunger Hurts advertising campaign: OOH, Print, Online
Executive Portraiture samples for Internal Communications
Hand made in San Francisco, built for the urban adventure.
"In a time when manufacturing is being moved overseas, and importance is placed on expediency over quality, we pride ourselves on our craftsmanship and attention to detail. Each bag is constructed from start to finish in-house at our Market St. studio. The attention and care that is put into creating each bag combined with the heavy-duty waterproof Cordura nylon, full grain leather, and vinyl liner ensure that all Motley Goods last a lifetime.
With designs born from the streets of San Francisco, Motley Goods takes its inspiration from products that were built and used before the age of planned obsolescence.We strive to combine a classic minimalist style with strength through superior materials and construction.
In the Words of YACHT, “In this age of undifferentiated digital ownership, we take great pride, in making objects that are worth owning.”
- Cleveland Motley
Marketing & Look Book Content Production and Execution
Production of the Spring/Summer 2014 Lookbook for the heritage brand, Minnetonka Moccasins.
Producing this project was an awesome experience. There were a few keys things that happened which made this shoot memorable and successful. A client team who knows their brand and open to ideas, and a crew packed with personality and talent. I speak for everyone on this shoot when I say it was unforgettable. In execution and actuality.
Everyone's work on this project has inspired me to tell how this production evolved. Keep checking back as I add more pieces.
From conception, the marketing and creative team at Minnetonka agreed with our idea to shoot this entire project in one day, with one interesting production element:
we would produce the content in a documentary style that involves our models, who are scripted best friends through the storyline, taking us through a spontaneous day along the Northern California coastline.
Not so much of an "Everyday Adventure" for most, but that's what makes it great. It's more about those carefree moments in life we've all experienced at one point. I can only describe this feeling pulling form times that I've traveled and made lasting friends in such short time. There's something about making these type of bonds.
Brief productions in my past have created such bonds, so in this production, I was hoping to recreate, or naturally create, this through the production process itself, by providing those experiential elements, to the right set of people. Of course, having a production team ready to capture it along the way.
The idea was to cast the right models who would knew they were there to make friends and to have a blast (coincidently, this is also a good selling point when the day will be unavoidably long and there are some budget restraints).
What's better than a 3-4 location photo/film shoot day while riding in a bright red VW bus named Lily? Oh, you're also required to actually have a blast with curated strangers while traveling to numerous, iconic locations in Northern Cali. Once I secured an amazing stylist for wardrobe and hair/makeup artist, the production started coming together.
Casting & Fitting
My client had a very particular guidelines for the two females models, which served as the first round of casting. I had very particular needs in terms of personality and the first impressions made by the models. These two won our hearts:
Courtney's casting photo:
Kris' casting photo:
Once we had wardrobe mood board approval from client, we had our selected models back for a fitting and final planning of the styling structure for the shoot and storyline.
Coming Soon. More details about this production.