Showcasing the external communications produced and discussing my creative/editorial consulting for the award winning visual storytelling app.
It's easy to showcase the external content I produced for the app from the marketing visuals on this page but that was only part of my role as creative/editorial consultant. My contributions and responsibilities were deeply grounded internally at Storehouse.
After being a power user of Storehouse 1.0, the venture backed storytelling app contracted me to produce a variety of fast-paced, internal and external visual content through the design, development, creation and launch of publishing apps: Storehouse 2.0, Storehouse for Apple TV, Storehouse PhotoRemote. The team at Storehouse is running a 24/7 hack-a-ton when it comes to visual storytelling, and that meant development and design changes were happening numerous times a day. My goal was to provide a strategic POV as a user while testing and challenging the product's updates/deployments and continually evolving the platform-specific storytelling process.
In the evolutions of these products, I produced 290+ platform-specific, visual stories. This content served a variety of purposes: real-world use cases for brand partnerships/investors, experimental content aligned with product roadmaps, emerging devices and new media.
As the product evolved, I developed editorial guidelines, production planning, creative and art direction, story conceptualization, creation and editing of original content. I was fortunate enough to work cohesively with design, development, brand and community teams to create a valuable graphic sense and style.