Production of the Spring/Summer 2014 Lookbook Photography & Video for the heritage brand, Minnetonka Moccasins.
Producing and shooting this project was an awesome experience. There were a few keys things that happened which made this shoot memorable and successful. A client team who knows their brand and open to ideas, rolling up some sleeves and a hand picked crew/talent packed with personality. I speak for everyone on this shoot when I say it was and unforgettable day.
Everyone's work on this project has inspired me to quickly outline how this production evolved.
From conception, the marketing and creative team at Minnetonka agreed with our idea to shoot this entire project in one day, in a documentary style that involved models who are scripted best friends, taking us through a real spontaneous day along the Northern California coastline.
Full of carefree moments we've all experienced at one point. I can only describe this feeling pulling form times that I've traveled and made lasting friends in a single day. There's something about making these type of bonds.
Above all, the idea was to cast the right talent who we believed would make friends and to have a blast at work (coincidently, this is also a good selling point when the shoot will be unavoidably long due to budget constraints).
Once I secured an amazing stylist for wardrobe and a hair/makeup artist, the production started coming together.
Casting & Fitting
My client had a very particular guidelines for the two females models, which served as the first round of casting. I had very particular needs in terms of personality and the first impressions made by the models. These two won our hearts:
Courtney's casting photo:
Kris' casting photo:
I found John, our male talent, through a friend's instagram post.
Once we had wardrobe mood board approval from client, we had our selected models back for a fitting and final planning of the styling structure for the shoot and storyline. Location scouting, permitting and gear was completed in correlation with finalizing these details.