Production of the Spring/Summer 2014 Lookbook for the heritage brand, Minnetonka Moccasins.
Producing this project was an awesome experience. There were a few keys things that happened which made this shoot memorable and successful. A client team who knows their brand and open to ideas, and a crew packed with personality and talent. I speak for everyone on this shoot when I say it was unforgettable. In execution and actuality.
Everyone's work on this project has inspired me to tell how this production evolved. Keep checking back as I add more pieces.
From conception, the marketing and creative team at Minnetonka agreed with our idea to shoot this entire project in one day, with one interesting production element:
we would produce the content in a documentary style that involves our models, who are scripted best friends through the storyline, taking us through a spontaneous day along the Northern California coastline.
Not so much of an "Everyday Adventure" for most, but that's what makes it great. It's more about those carefree moments in life we've all experienced at one point. I can only describe this feeling pulling form times that I've traveled and made lasting friends in such short time. There's something about making these type of bonds.
Brief productions in my past have created such bonds, so in this production, I was hoping to recreate, or naturally create, this through the production process itself, by providing those experiential elements, to the right set of people. Of course, having a production team ready to capture it along the way.
The idea was to cast the right models who would knew they were there to make friends and to have a blast (coincidently, this is also a good selling point when the day will be unavoidably long and there are some budget restraints).
What's better than a 3-4 location photo/film shoot day while riding in a bright red VW bus named Lily? Oh, you're also required to actually have a blast with curated strangers while traveling to numerous, iconic locations in Northern Cali. Once I secured an amazing stylist for wardrobe and hair/makeup artist, the production started coming together.
Casting & Fitting
My client had a very particular guidelines for the two females models, which served as the first round of casting. I had very particular needs in terms of personality and the first impressions made by the models. These two won our hearts:
Courtney's casting photo:
Kris' casting photo:
Once we had wardrobe mood board approval from client, we had our selected models back for a fitting and final planning of the styling structure for the shoot and storyline.
Coming Soon. More details about this production.