AI Product Launch
Head of Business Development & Photographer
Tavus // Product Launch campaign and short film to relaunch Tavus' brand, announce a $40M Series B round of funding, and launch their newest emotionally intelligent humans (PALs).
Viral AI Product Launch
Challenge
Tavus is building emotionally intelligent Al. They had a big round to announce and new capabilities to show the world. What they didn't want was another founder-talking-to-camera video or a product walkthrough that nobody shares.
Why Narrative Beats Explainer
Working closely with the founders, we wrote and produced The Kid & The Machine, a narrative short film that throws back to the halcyon days of computing. Instead of explaining what Tavus does, we gave their technology a human, origin story.
People don't share feature lists. They share things they feel something about.
What People Said
"This video is better than 99% of our music videos."
— Alex Pall, The Chainsmokers / Mantis VC
Earned Media: Businesswire, The American Bazaar, Pulse 2.0, Axios Pro Deals, FinSMEs, StartupHub.ai (Al Ecosystem Hub), InfoTechLead
Results
We owned the whole thing: creative development, storyboarding, animatics, production, postproduction editing, VFX, color and finishing. Then we built the rollout leading up to an experiential red carpet and boutique theatre takeover in San Francisco-social teasers, a trailer cut, hero film, phased across platforms for organic distribution— the hype landed and media + Al influencers joined the premiere. The next day, the hero film and the campaign launch went viral.
5:1 ROl after first week
10x product sign-ups & demos scheduled
300% increase in web traffic
3x new enterprise customer deals closed
3x pending deals closed after launch
10+ inbound investor meetings set within first week of launch
2026 National Gold Addy Award for Art Direction along with a list of other awards regionally and locally in branded content categories
