Walmart + TUMS
Director, Business Development & Photography
Deliverables: Videos, Stills, onsite & offsite ad creative, diversity & inclusion discussion docs, downloadable recipes with 'add to cart' functionality.
"Everyone is Welcome At Our Table"
Background
Walmart & Tums wanted an authentic, family oriented campaign to drive results for their partnership within Walmart's owned media platforms. We developed and produced three diverse families that welcomed us into their homes and shared their stories, cultures, and the traditional dishes that define who they are. Then, we introduced them to Walmart's audiences, who were excited to try something different at their own tables. All the ingredients in the recipes had direct links and were shoppable at Walmart and easily delivered or available through grocery pickup.
Results
Utilizing in-store and digital channels, Walmart developed a 360 campaign that highlighted three different families and how the recipes that they grew up with, are still enjoyed today.
+35% online sales
+69% in-store sales
47% new buyer sales
Effie, Gold – Single-Retailer Program, Mass Merchants
2020 GSK Global Marketing Excellence Awards – “Best Human Experience”
“Best in Class” – Walmart Chief Diversity Officer
