Imaginagency
Head of Business Development & Photographer
Visit Anaheim // The world's first travel agency run by kids, features actress Tia Mowry and six kid-fluencers "Imaginagents" with bookable, kid-designed itineraries.
World's First Travel Agency Run By Kids
Challenge & Role
Gen Alpha holds serious sway over family travel—86% want a direct say, and 70% of millennial parents follow their lead. To tap into this dynamic, Visit Anaheim launched "Imaginagency," handing the reins to the real vacation experts: kids. Anchored by actress Tia Mowry, six kid "Imaginagents," bookable custom itineraries, and an IRL Chicago pop-up, the campaign earned widespread national press, reached millions organically via influencer amplification, and won Visit California’s prestigious Poppy Award.
I originated this opportunity through proactive outreach to Praytell's studio, shaping the initial brief and winning the triple bid against incumbent West Coast shops. Despite a rapid turnaround and an intense single-day travel production in Anaheim, our team led execution flawlessly. That performance turned a high-stakes first-time engagement into an ongoing partnership, yielding two subsequent sole-sourced productions with Praytell across two separate brands without the need to pitch.
Results
"You guys rocked it, Cliff! Thank you 🙏."
— Scott Oklin, CMO, Visit Anaheim
"Kudos to your team and support in making this campaign! Proud is an understatement."
— Lindsay Swanson, VP of Communications, Visit Anaheim
Winner of Visit California's 2026 Poppy Award
SABRE Awards North America 2026 finalist.
26.5 Million Visitors Generated Nearly $9,000 in Annual Tax Relief for Anaheim Households
PRESS: Travel Weekly, AdAge, Yahoo Lifestyle, SheKnows, Laughing Place, MiceChat, Campaign feature via Visit Anaheim
